Built by someone whose job was telling people the truth.

From the back of an ambulance to the front of a video call

Jeremy Barker spent his early career as a firefighter and paramedic. In that job there is no room for spin: you tell people the truth, fast, because the truth is the only thing that helps them. That instinct never left.

Years later, running a national direct-to-consumer manufacturing brand, he watched shoppers hesitate at the exact same moment every time: money in hand, wanting the product, not quite able to trust a wall of five-star ratings left by strangers. So he tried something almost embarrassingly simple. He let future customers talk to past customers, live, on video.

Two years and 2,408 live demos later, the numbers were not subtle: $546.9K in attributed revenue, and about 19 percent of completed calls converting (Measured, with a controlled holdout underway). Honest people, showing real products, in real homes, outsold every widget he had ever installed. Purebrand exists to give every business that same unfair advantage: the truth, told by the only people buyers actually believe.