Purebrand

Purebrand for roofing

Nobody can see their own roof. They can see your last customer's

Roofing is a trust purchase made under pressure, often after a storm, usually from a company the homeowner has never heard of. Purebrand lets your next customer talk live with the last one, on video, before the contract is signed.

A contractor talking with a homeowner in the front yard

Your last customer, selling your next one

What is a customer reference call for roofing?

A customer reference call for roofing is a live video conversation between someone considering the purchase and a verified past customer of that exact business. Purebrand verifies every reference against a real completed transaction, so the person on screen provably made the same decision.

New to the idea? Read what is a 360 review and why the star rating is dead.

The problem you already know

Storm chasers poisoned the well. Every homeowner has heard the horror story, so they stall, collect five bids, and pick on price because they have no better signal. Star ratings do not answer the only question that matters: did this company do right by someone like me?

What Purebrand does about it

A verified past customer shows the finished roof on video, talks through the insurance process, the crew, the cleanup, and what surprised them. Your prospect asks anything. The transcript feeds you every objection and every deal killer in your market.

In Purebrand's beta, participants who completed a 360 call converted at about 19 percent.

Common questions

Does this work for insurance restoration jobs?

Yes. Past customers who navigated an insurance claim with you are the most convincing voice a stressed homeowner can hear.

What does a completed call require?

Both parties on video, a verified past customer, a 10 minute minimum, recorded and transcribed. No-shows and short drops cost you nothing.

See a 360 review run on your own business

Book a 20-min demo