Purebrand for hvac
A $12,000 system deserves a better reference than four and a half stars
Homeowners replacing a furnace or full system are buying something they cannot evaluate and will live with for 15 years. Purebrand gives them a live conversation with a verified customer who already made the call.
Your last customer, selling your next one
What is a customer reference call for hvac?
A customer reference call for hvac is a live video conversation between someone considering the purchase and a verified past customer of that exact business. Purebrand verifies every reference against a real completed transaction, so the person on screen provably made the same decision.
New to the idea? Read what is a 360 review and why the star rating is dead.
The problem you already know
HVAC buyers are drowning in identical claims: certified techs, free estimates, financing available. When every company says the same thing, the buyer defaults to the lowest bid or freezes entirely. Reviews written by strangers do not break the tie.
What Purebrand does about it
Your past customer talks through the sizing conversation, the install day, the utility bill difference, and whether the house finally cools evenly. Live, unscripted, on video. Every call becomes transcript data on what actually closes buyers in your market.
In Purebrand's beta, participants who completed a 360 call converted at about 19 percent.
Common questions
Can hosts talk about pricing?
Hosts speak from their own experience, including what they felt about value. They are disclosed as compensated per FTC guidance, and they are never scripted.
What happens to the recordings?
Calls are recorded and transcribed with consent, then analyzed for sentiment, objections, and product feedback that routes to your team.
See a 360 review run on your own business
Book a 20-min demo