How it works
One button, one call, and a feedback loop your business has never had. Here is the whole thing, end to end.
Two real people, one honest conversation, on the store's own site.
The button
A participating business adds Talk to a Real Customer to its store or site. For Shopify stores that is a one-click install. That button is the front door to every 360 review.
The match
The shopper picks a product or service and gets matched with a verified past customer. Every host is tied to a real transaction; nobody hosts on hearsay. The shopper connects live or books a time.
The call
Both parties on video. Ten minutes minimum, usually closer to twenty. The shopper asks anything: how it held up, what went wrong, whether they would buy again. Recording consent is built into the flow, and hosts are disclosed as compensated.
The conversion
No pitch, no pressure. In Purebrand's beta, participants who completed a 360 call converted at about 19 percent. Honesty closes.
The intelligence
The recording becomes a transcript, the transcript becomes data: dual sentiment, extracted pros and cons, issue counts per SKU, and every objection the buyer raised.
The routing
The fifth squeaky hinge goes to R and D as a defect signal. The warranty complaint opens a ticket. Could not find it on the site lands with UX. Objections feed the sales playbook. Nothing dies in a dashboard.
The loop
Buyers who complete a purchase get invited to become hosts, and the bench grows. Next up: the QR unboxing flow that turns every delivered box into a warranty registration, a review, and a host invitation, automatically.
See it on your own store