Purebrand for contractors
Your best salesperson is the customer whose kitchen you finished last spring
Homeowners about to spend five figures do not trust a star average. They trust another homeowner who lived through the dust, the schedule, and the final walkthrough. Purebrand puts that homeowner on a live video call with your next customer.
Your last customer, selling your next one
What is a customer reference call for contractors?
A customer reference call for contractors is a live video conversation between someone considering the purchase and a verified past customer of that exact business. Purebrand verifies every reference against a real completed transaction, so the person on screen provably made the same decision.
New to the idea? Read what is a 360 review and why the star rating is dead.
The problem you already know
A contractor's pipeline dies in the gap between the estimate and the signature. The prospect goes quiet, reads three bad reviews written by people you never worked for, and calls someone cheaper. Star ratings give them doubt without answers.
What Purebrand does about it
A past customer walks your prospect through the finished project on video, answers the questions they would never ask you directly, and tells them what the process was actually like. The call is recorded, transcribed, and mined for the objections that stall your deals.
In Purebrand's beta, participants who completed a 360 call converted at about 19 percent.
Common questions
Who does the talking on a 360 call?
A verified past customer of yours. Every host is tied to a real completed project, so the prospect knows the person on screen actually hired you.
What if a past customer mentions something that went wrong?
Honest beats polished. A host who says the job ran a week long but the crew made it right closes more deals than a suspiciously perfect star average.
How do my customers become hosts?
You invite them, they apply in the Purebrand app, and they get paid for completed calls. Reward method is your choice: cash, store credit, or gift cards.
See a 360 review run on your own business
Book a 20-min demo