What is a 360 review?
A 360 review is a live video conversation between a future customer and a verified past customer, recorded and turned into structured feedback a business can act on.
The definition
A 360 review is a live video conversation between someone considering a purchase and a verified past customer who already made it. Unlike a star rating, it can be questioned, steered, and seen: the product appears in a real home or office, months or years into ownership. This is not the HR 360-degree performance review; a Purebrand 360 review is a pre-purchase conversation between customers.
Why it exists
Star ratings collapsed under their own weight. They are easy to fake, impossible to interrogate, and frozen at the moment of delivery. A 360 review restores the thing reviews were supposed to replace: one person telling another person the truth.
How verification works
Every Purebrand host is tied to a verified real transaction with the business being discussed. No purchase record, no hosting. That single rule removes the entire category of fake, paid-stranger, and competitor-planted reviews.
What happens after the call
With consent, the call is recorded and transcribed. The business gets structured intelligence: sentiment, recurring product issues, buyer objections, and website friction, routed to the teams that can fix them.
Related
Keep in the loop
One email when something worth reading ships. That is the whole deal.