Resources

No gates, no fluff. Everything here is fully readable; the only thing an email buys you is the extras.

The definition

What is a 360 review?

A 360 review is a live video conversation between a future customer and a verified past customer, recorded and turned into structured feedback a business can act on.

Read it →

The trust problem

Why star ratings fail, and what to use instead

Star ratings fail because they compress a complex experience into one fakeable number, from an unverifiable stranger, with no way to ask a follow-up question. Here are the alternatives.

Read it →

Verification

How Purebrand hosts are verified

Every Purebrand host is tied to a verified real transaction with the business they speak for. No purchase record, no hosting, no exceptions.

Read it →

The math

The ROI of a single Purebrand call

How to calculate what one completed 360 call is worth to your store, using your average order value, traffic, and close rate.

Read it →

The roadmap

The post-purchase loop: from unboxing to advocacy

How the QR unboxing flow will turn a delivered box into a registered warranty, a review, and a new host, and why the loop matters more than any single review.

Read it →