The ROI of a single Purebrand call
How to calculate what one completed 360 call is worth to your store, using your average order value, traffic, and close rate.
The math is short
In Purebrand's beta, participants who completed a 360 call converted at about 19 percent. Take your average order value, multiply by the completion conversion, subtract the call cost, and you have the expected value of a single completed call. For most considered purchases the number is uncomfortable in a good way.
The caveat, stated plainly
Callers self-select. Someone who books a call with a past customer is already serious, so do not read 19 percent as pure causal lift. A controlled holdout is underway; when it completes, this page will carry the causal number.
Run your own numbers
The ROI calculator on the business page takes your average order value, monthly sessions, and close rate, and returns what Purebrand calls are worth to your store each month. It takes 30 seconds.
Want your numbers instead of ours?
The ROI calculator turns your average order value, traffic, and close rate into what Purebrand is worth to you monthly. Get the full breakdown by email.
Or run it yourself on the business page.