Purebrand for real estate
Your past clients are the listing presentation you cannot give
Choosing an agent is choosing a stranger for the biggest transaction of your life. Purebrand lets a prospective client talk live with a verified past client before they sign the agreement.
Your last customer, selling your next one
What is a customer reference call for real estate?
A customer reference call for real estate is a live video conversation between someone considering the purchase and a verified past customer of that exact business. Purebrand verifies every reference against a real completed transaction, so the person on screen provably made the same decision.
New to the idea? Read what is a 360 review and why the star rating is dead.
The problem you already know
Every agent claims local expertise and white-glove service. Zillow reviews are a wall of five-star sameness that buyers scroll past. The prospect wants one thing nobody offers: ten unscripted minutes with someone this agent actually represented.
What Purebrand does about it
A verified past client talks about the search, the negotiation, the closing, and whether the agent fought for them when it mattered. Recorded and transcribed, so you learn exactly which moments win and lose listings in your market.
In Purebrand's beta, participants who completed a 360 call converted at about 19 percent.
Common questions
Does this work for both buyers and sellers?
Yes. Match seller prospects with past sellers and buyer prospects with past buyers, in the same neighborhoods when possible.
How is this different from asking an agent for references?
References an agent hands you are hand-picked and coached. Purebrand hosts are verified past clients speaking live and unscripted, and they are paid for completed calls, not for saying yes.
What does a completed reference call require?
Both parties on video, a verified past client, a 10 minute minimum, recorded and transcribed. No-shows and short drops are free.
See a 360 review run on your own business
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